Our philosophy
We believe in the communicative power of fashion .
Through urban clothing we can send important messages and share ideals , reaching everyone directly and without any constraints.
Euphorika 's mission is to carry forward these values through our garments, free from pre-established genres , made of colorful and ironic graphics that speak of happiness, free love, strong passions and inclusiveness in all its forms .
Perché euphorika?
But not only that, we also want to do it through targeted events and initiatives that go beyond fashion, thus creating a community of people who embrace our same values
you are also part of the euphorika community
EUPHORIKA adj. [der.di euphoria sf ] – 1. Sensation, real or illusory, of somatic and psychic well-being which translates into a livelier ideational fervor, greater receptivity to the beautiful and favorable aspects of the environment, tendency towards optimistic interpretations.
2. With a more generic value in common use: state of well-being, sense of satisfaction (both in individuals and in groups or communities)
Who I am
My name is Rosario, I was born among the waves of the Sicilian sea and raised in the Piedmont mountains.
I am an eclectic person, lover of art in all its forms.
I am a graphic designer, a chef and an event organizer. I don't like to identify with just one profession but I let myself be carried away by what fascinates me, trying to enrich my skills by taking in all the beauty that life has to offer.
Fashion attracts me for its great expressive power and the innovative impact it can have on the community. This is why I chose urban clothing as a means to express myself freely.
Chiara, my partner, supports me and collaborates on this project of mine. We have two wonderful children and every day, we strive to ensure that they can live happily, in an increasingly inclusive and welcoming world, far from preconceptions and retrograde thoughts.
Euphorika was born for them too!
-
"It's not true that the world is bad, it depends on what world you make of yourself."
Michela Murgia
All our garments are certified:
-
https://www.fairwear.org/Fair Wear Foundation (Fair Wear) is an independent organization that works with established brands, fashion workers and industry influencers to improve working conditions in garment factories.
-
https://www.oeko-tex.comAll components of the articles with the STANDARD 100 label have been tested against all harmful substances. The article is therefore harmless to human health. The test is conducted by our partner institutes OEKO-TEX®.
-
https://petaapprovedvegan.peta.org/Certification assigned by the animal rights organization PETA to non-food products that do not use or mistreat any animal directly or indirectly in their processing, production or manipulation.
-
https://www.controlunionitalia.comGOTS guarantees the organic status of textile products, through responsible production from an environmental and social point of view, from processing to labelling, in order to provide concrete guarantees to the consumer.
-
https://www.controlunionitalia.comThe GRS is intended to meet the needs of companies wishing to verify the recycled content of their products and to verify responsible social, environmental and chemical practices in their production.
